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Tuesday, February 28 • 9:15am - 10:45am
(SNOWBIRD) The Business Model Canvas for Medical Educators: A Tool for Making the Pitch for Resources Needed to Preserve and Innovate the Educational Mission.

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Abstract Body: Workshop Topic and Rationale: This workshop is an initiative of the Undergraduate Medical Education (UME) section of the Group on Educational Affairs (GEA) and the Group on Business Affairs (GBA). UME programs are faced with the ubiquitous challenge of repeated calls for innovation in medical education.1-2 Unfortunately these calls do not adequately address the associated resource demands.3-4 As we strive for integration and individualization, we face increased staffing demands and find ourselves developing new organizational structures to centralize educational support. More and more, there is a need to financially support our faculty members actively engaged in curricular design, delivery and assessment.5 The UME and GBA sections have modified the Business Model Canvas6 to create a shared language among medical educators. This shared language will lead to better strategic conversations, innovative curriculum ideas, and more structured, practical outcomes to implement. The information obtained from workshops at each of the GEA regional meetings will contribute to our national discussion on this important topic and also introduce participants to an effective model for educators to use in making the pitch for the necessary resources to preserve and innovate the educational mission. Learning Objectives: 1) Describe how the Business Model Canvas for Medical Educators can help organizations conduct structured, tangible, and strategic conversations around new ideas or existing ones. 2) Apply the Business Model Canvas to design an educational activity to pitch to senior administration for the resources required to carry out the activity. 3) Generate ideas for bridging the gap between the Business Model Canvas and the execution of the model. Session Plan: We propose to train our workshop participants in the use of the Business Model Canvas for Medical Educators to help them develop support for innovating and improving educational activities at their institution. Participants will review examples of a completed Business Model Canvas for Medical Educators then use a blank template to design an educational activity. Time will also be allocated for generating ideas on how to transform the plan into action. Overview of the Business Model Canvas for Medical Educators. Presenters will provide training in the nine areas of the model: 1) value proposition, 2) customer segments, 3) customer relationships, 4) key activities, 5) delivery logistics, 6) key resources, 7) key partners, 8) revenue streams, and 9) cost structure. (30 minutes) Participants will work in small groups to identify a single project for the table then use the Business Model Canvas for Medical Educators to develop a plan for communicating resource needs to senior administration. (45 minutes) Participants will report out to the large group their discussion and ideas from the team work, including how to transform the plan into action. (15 minutes) Presenters: Preetha Basaviah, MD, Assistant Dean of Preclerkship Education, Stanford School of Medicine Amy Waer, MD, Associate Dean for Medical Student Education, University of Arizona College of Medicine Abstract: Many medical schools are grappling with how to best utilize the limited resources available to support their core educational program as well as develop and / or sustain curricular innovations. This workshop will showcase how the Business Model Canvas for Medical Educators can be used to develop and communicate a proposal for supporting curriculum innovations and the core educational program. Participants can use the information gleaned from this workshop to develop their own plan of action. References (available upon request) American Medical Association. Accelerating change in medical education: Creating the medical school of the future. Published 2015. Accessed November 25, 2015. 

Tuesday February 28, 2017 9:15am - 10:45am

Attendees (19)